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Event: Grand Designs - Double Header! 
Tricky Business's Tricky Bassett Travels to Southampton to enlighten us about design practices and his experiences designing experiences for companies such as Alton Towers. He's also bringing along a friend - None other than the Dr himself - Dr Neil Roodyn - Microsoft Regional Director, MVP and International Speaker! We'll also be having some SWAG and eating Pizza!

NOT TO BE MISSED!

If you are not a member of NxtGenUG, you are more than welcome to attend. We just ask you register on the site, to help us to plan numbers and refreshments. Once registered on the site, you can then register for this event from this page.
Thursday, January 15, 2009
Region: Southampton
Location: St Andrew's Hall
Avenue St Andrew's URC
The Avenue
SOUTHAMPTON
Hampshire
SO17 1XQ
Time: 7:00 PM - 9:00 PM
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Event Breakdown
Richard Bassett Design can be a Tricky Business!
Rich internet applications have changed the way that super-brands connect with their customers. If you want to compete in this cluttered marketplace it's essential that you evolve your product or service into a unique brand, creating a circle that people want to join.

People don't buy products, they buy experiences. Get the thoughts of Tricky on 'experience design' and the methods that his team have put into practice on digital projects for Audi, Alton Towers and John L Scott. Discover why design is an essential stage in the creation of rich interfaces, and how you can shape your product so that it's right for the people who really matter, your customers!

This session covers the iterative approach that Tricky and his team use to design experiences, including: Branding, ideation, research, sketching and conceptualisation. It is a great opportunity to check-out some exciting WPF & Silverlight projects, also to understand and discuss how designers are using Microsoft's Expression tools.

An engaging session for both designers and developers alike


Neil Roodyn Anything he wants...
It doesn't really matter as we'll listen to anything the Dr has to say, but he'll be sharing real world development experiences and stories.
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