Shopping assistants have always been an integral feature of the retail industry. They not only give consumers the most complete information about the product they are interested in but also emotionally involve customers, making the purchase almost inevitable. Therefore, at the dawn of the emergence of virtual shopping assistants, some critics feared that chatbots would not be able to perform this specific function. However, the boom around ChatGPT has proven just the opposite — the use of this technology does not discourage buyers but, on the contrary, only increases their desire to engage in communication with the bot. Learn about the best chatGPT cases for retail from AI technology expert CHI Software. Perhaps, you will see tips on how to attract even more customers and make their shopping experience unforgettable.
ChatGPT’s Human-Like Traits That Enhance Customer Engagement
A lot of scientific work has recently been devoted to the study of artificial intelligence and its ability to engage in communication. One such study from an international AI research team sheds light on how ChatGPT can be used to boost sales. The secret lies in human-like traits that bring humans and AI closer together and, at the same time, allow for an even more ideal communication experience than when interacting with other people.
| Social Role | Task | How It Can Be Used in Retail |
| Author | Imitation of human phrasing | Comprehension and adequate interpretation of customer requestsGeneration of correct responses on the fly in natural language |
| Interactor | Simulation of emotions Invitation to cooperation | Emotional involvement of the interlocutor through the transfer of socially welcomed positive emotions |
| Agent | Emulation of identity | Giving unique features to your ChatGPT that will make it stand out from many othersDevelopment of a branded AI character that will be associated with your company |
| Influencer | Mimicking expertise | Giving ChatGPT authority in a certain areaGenerating personalized recommendationsProviding consulting services |
ChatGPT corporate use cases show that for ChatGPT applications to be successful, all these features must be used as fully as possible:
- Chat should be given a unique identity and personalization in some form;
- It must formulate its answers in natural human language;
- The text it produces should not be formal but positively and emotionally colored;
- ChatGPT should act as an expert or as a beginner to whom customers can teach new phrases. In the second case, the roles of the user and the chat are reversed: the buyer acts as an expert, and the chat is a learner. And this further enhances the emotional involvement of users, allowing them to demonstrate their expertise.
Retail Use Cases for ChatGPT That Demonstrate the Capabilities of This Technology
ChatGPT technology has united many people in their excitement about the wide possibilities of its application. Business and IT specialists working together are looking for new ways to use it and discovering many original solutions that inspire further searches. ChatGPT developers with rich experience in the field of AI & Machine Learning, CHI Software, was one of the first to experiment with the practical application of ChatGPT technology and has achieved significant success in this area. Its GPT-based retail applications are popular among consumers and allow for not only satisfying their shopping needs but also generating demand through proactive offers.
Interactive Chatbot with Animated Character
A Japanese internet and mobile communication services company has achieved increased customer loyalty with a ChatGPT-powered chatbot developed by CHI Software. The goal of the interactive chatbot was to not only provide detailed information about all the nuances of various Internet plans but also emotionally engage consumers.
For this purpose, a cute cartoon character Kopenchan was invented, who acted according to the Tamagotchi principle. That is, in addition to its active vocabulary, it has the opportunity to learn new words and phrases from users. This mirroring principle is considered one of the most effective in marketing. Therefore, customer engagement, sales growth, and increased popularity of the company were a natural consequence of the integration of this technology.
ChatGPT Vision Solution
Among the best use cases for ChatGPT from CHI Software is an application for a beauty products store. Everyone knows how difficult it can be sometimes to choose products for skin care, hair care, etc., especially when there is a wide offer from different cosmetic companies. Each product is designed for a specific skin type and, if used with another type, can only aggravate the problems. Studying the detailed accompanying instructions takes a lot of time. AI can instantly select the right product from all the store’s offerings and make personalized recommendations using ChatGPT technology. The operating algorithm of this application is as follows:
- The user takes a selfie and uploads it to the app.
- AI evaluates the buyer’s skin type and selects products that may be useful to them.
- ChatGPT voices these offers and answers the buyer’s clarifying questions.
Thanks to this technology, customers can not only choose the products that best suit their skin type but also learn more about themselves. This means that when purchasing other products, they will already have a more accurate idea of the specifics of their skin and what is useful for it.
Given e-commerce use cases for ChatGPT demonstrate how customer satisfaction can be increased by integrating AI-based technologies and ChatGPT as their specific type. The shopping experience in the digital age can be incredibly exciting and entertaining. The brighter your ideas, the greater the competitive advantage you will gain. And real professionals from the development company CHI Software will help you bring all these ideas to life and suggest many other original solutions.